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Campaigns on demand. Is it worth the effort?
Providing channel partners with collateral and an online platform that allows them to co-brand, dispatch and track marketing campaigns may sound like a great idea but realistically how many resellers actually use them? Most of the time it’s a great deal of extra work with no (or very little) reward so the question is why bother?
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Comment(
0 )April
26
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How Do You Manage Training Certificates With An Ever Changing Workforce?
Have you ever had an employee with a valid certificate leave your company only to find out later that it negatively impacted your level in a Partner Program? Were you quickly scrambling to find someone else within the company to study for the exam and pass it before you could take advantage of the benefits again? And were you also confronted with the reality that ‘not all employees are equal’ – some are more competent in one area than another and not everyone passes the exam the first time around.
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Comment(
0 )March
26
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Is There Value in Role Based Training for Partners?
Providing training to your partners is a major component of partner enablement. However one size does not fit all. Training must be relevant to your partners’ needs, delivered when they need it and in a format they find consumable. The challenge becomes exponential when you consider the number of engagement models, multiple products or services, and the different professional roles within a partner organization that support your offer.
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Comment(
0 )February
25
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The Channel Limitations of a Learning Management System
Training & Certification are two of the most common elements provided in any Partner Program. Partners who are poorly-trained on marketing, selling or servicing your products have a direct and negative impact on their effectiveness, revenue and customer satisfaction. And conversely, partners who are well trained contribute positively to your customer’s experience.
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Comment(
0 )February
4